Waihon Yew on Internet Marketing

Internet marketing is a lucrative business. There are many individuals who are earning substantial revenues by just selling their products or services over the Internet while at the same time endorsing the products or services of other Internet marketers. Revenues are flowing out of different outlets—through affiliate programs, direct product selling, or offering Internet marketing-related services.

With several features such as round-the-clock operability, opportunity of widening clientèle base, and low starting costs, it is not surprising that the Internet marketing industry is now full of mushroom businesses owned and operated by novices who are eager to share the wealth of this lucrative industry. However, in order to grab a slice of wealth offered by Internet marketing, you must bear the stiff competition over the market. In this stiff competition, Internet marketers who possess the knowledge and capability on this type of investment will win the game.

The rule of the Internet marketing game is simple: learn the rules and apply necessary marketing strategies in order to win the game. Though you have several websites that are easy to navigate and contain useful features such as complete inventory listings as well as shopping cart facilities, if it is unable to generate generous amount of traffic, your Internet marketing career will be a total failure.

To avoid reaching possible career failure, it is important that you seek the help of an Internet marketing consultant. One of their business objectives is to provide their clients the necessary strategies or possibly handle the situation by themselves in terms of generating web traffic to their clients’ sites. This can be done through various ways such as affiliate marketing programs, search engine optimization, web content development, or pay per click advertising. Even though as an Internet marketer, you are familiar with the aforementioned marketing concepts, you need sufficient time and expertise to apply it to your Internet marketing business. To fill up the gap, an Internet marketing consultant has the capability of applying the necessary strategies to build essential web traffic that will result in increased sales and generated revenues.

In case you have the knowledge and technical expertise about Internet marketing, you may also consider the career of an Internet marketing consultant aside from being an Internet marketer. If you have the marketing background and such is proven to be effective for other Internet marketing business, you may serve as a consultant to other Internet marketers, especially the new ones.

To be a successful Internet marketing consultant, you need to conduct an “inventory” of your Internet marketing skills and knowledge. You start by figuring out your strengths and determine what particular areas of Internet marketing you are weak. From such information, you will be able to construct a plan that will help educate yourself and improve your weak points. Begin by working out in your weaknesses and consistently testing it to determine if you have improved or not. Once you have developed your skills and you feel that you can go on, you are now ready to embark the career of being an Internet marketing consultant.

Once you are now in the field, always prepare because you will deal with numerous clients of varying needs. You will be able to meet complete novices as well as seasoned veterans on the Internet marketing industry. If you have come across clients who knew nothing about the business and ask you to take charge, you will have to take them under your wing. As a consultant, it is your responsibility to provide your clients their needs, whether they are complete novices or marketing gurus.

Start your consultant career on one or two areas of expertise. You may specialize on search engine optimization, newsletter writing, and other Internet marketing strategies. Identify the niche which you are strong with and make sure that you are regularly updated about any developments on those particular areas of expertise. You may also try concentrating on “hot niches” by typing your question on major search engines and see what comes after.

Being an Internet marketing consultant has the responsibility he/she needs to bear on serving the marketing needs of his/her clients. However, it takes common sense, solid knowledge, and enjoyment on what you are doing in order to help other Internet marketers in the long run. If you think you have the edge over a certain aspect, you can always go to that consultant direction. All of these are really up to you to think about.

Internet marketing consistently opens its doors of opportunities for those individuals who are looking for two things: freedom and moderate to high monthly income. Although it is good to be an ordinary yet well-compensated employee, complete with benefits entitled to them. However, the change happening in the market is consistent; the increase on their monthly wages is not sufficient to compensate the increase in the prices of basic and primary commodities. Add to it the inconvenience they feel every time they are obliged to follow their superiors on the things they need to do and need not to do while working for the company.

The result: moderate to poor compensation (due to consistent increase of basic commodities against inconsistent increase of monthly wages) and lack of freedom of enjoying their work, which lead to inefficiency, and worst, getting laid off from work.

With Internet marketing, you are in-charge. There will be no managers or supervisors to tell you that you need to do this and do that. You have the discretion of choosing what time you want to work and what type of investment you prefer.

In other words, you will not work anymore for the company. You will be the one to build your own company. And it will be called an Internet marketing company.

Pleasant to the ears, isn’t it? However, just like other things existing in this world, you should familiarize yourself with the do’s and don’ts when starting an Internet marketing company. Keep in mind that in starting an Internet marketing company, you must heavily consider the “wants and needs” of your clients. They are powerful factors that can determine the fate of an Internet marketing company-if it is successful or it is nearing on its downfall.

Here are several things that you should avoid when starting your Internet marketing company.

• Waiting to announce the availability of your website for the Internet public—waiting for your website to be entirely finished and marketing it later on will be detrimental in the progressive stage of your Internet marketing company. You will miss the feedbacks that are supposed to be one of your major concerns in improving whatever errors you have committed. This is very crucial on Internet marketing. Although it is not yet entirely finished, launch your website so that you will see if your work satisfies the Internet public’s needs.
• With a new Internet marketing company, you should make your point clear and concise. However, mixing the message that you want to express will just create an impression to the Internet public that you are inexperienced in handling the product or services you are offering for sale. You will just lose the opportunity of widening your clientele base.
• Asking for extensive personal information of the subscriber—keep in mind that people will not give up their personal information easily without knowing what they are getting into. If you have some information that you want to share to the public, require minimum information such as the name of the subscriber and the email address.
• Too much use of keywords in the site content—although it is important that you need to have high keyword density within the contents of your website, flooding them with the keywords you are targeting with will create an unprofessional impression. Always the keywords should be within the natural flow of the content, allowing your readers to know what your main points are without making them realize that they are seeing your keywords for several times already.
• Placing unrelated contents to the site—there is no point in placing plenty of keywords that have nothing to do in particular with your Internet marketing company. Even if its a highly paid keyword, if it is not related to the content of your site, it is useless and will not help but instead ruin the professionalism of your company. Select the keywords that go with the content of your site and have meaning to the content.

These are the things that you should avoid when starting an Internet marketing company. From your marketing strategies to the content itself and the layout, almost every step that you will take will have an impact to the success of your website. Strictly follow the do’s and don’ts of starting an Internet marketing company and it will give you high chances of survival.

1. Define a vision

• 2nd Habit of The 7 Habits of Highly Effective People: Begin with the End in Mind
• Describe what an ideal business will be for you.
• You will know what you should focus on and what you should stay away from, i.e. when opportunities come, you will be able to assess better what compliment your vision or what distract you from achieving your vision.
• You need to build a business around your strengths, which is not to be confused with passions. You may or may not have strengh in your passions. If you do, it’s perfect, but if you do not, you should steer clear or elase you will find yourself making no money in something you like.
• Write down your vision in a document, print it out, and reflect on it regularly.

2. Find a role model

• Find a person who has already successful and you want to be most like. That person is your role model
• Read everything ever published by your role model.
• Study your role model’s business and personal life (of what had been made publilc).
• Become their customer.
• Attend public events where they will be attending as well either as a speaker or a participant.
• Learn their successful business model and base your business on it.

3. Select an area to focus on

• There are may ways to money via Internet: AdSense and content sites, AdWords, affiliate marekting, eBay, niche marketing, private label rights, membership sites, list building, software, …
• If you try to make money from multiple ways all at the same time, you may end up having none.
• Select a way, learn it, master it, apply it, and stick to it until you’re successful.

4. Become great at that one thing

• Become a specialist in the area that you have chosen while having an overall understanding of Internet marketing.

5. Enjoy your success

• Successful affiliates are very selective in the products they are promoting because they understand that product selection is very significant in affiliate marketing.
• Successful affiliates know exactly when to start promoting a product, when to start a Pay-Per-Click (PPC) campaign, and when to stop a promotion.
• Successful affilates are good copywriters. They write persuasive and convincing sales copy.
• Successful affilliates build lists because they know that “the money is in the list.”
• Successful affiliates use free articles as one of the promotio methods. They submitted keyword-rich articles to selected article directories that serach engines like.
• Successful affiliates have 5 to 10 active promotions going on at any one time.
• Successful affiliates are prepared to pay top tollar for the right keywords. They understand that keywords are not created equally.

Looking for a business opportunity that does not require too much start-up costs yet the return of investment ranges from four to as much as a five-figure income?

Looking for a business opportunity that provides you freedom without worrying that such freedom may affect your monthly income?

If you are, then Internet marketing is not a new thing for you. In fact, tens to hundreds of stories have been published and relayed through different tongues about the success of Internet marketers. Starting from scratch, they have built an Internet marketing empire, attracting majority of Internet marketing and generating millions of dollars in revenues. Moreover, they are enjoying the freedom of doing what they want to do with their business without someone telling them to do so. The combined power of freedom and business opportunity made Internet marketing one of the most sought-after industries nowadays.

There are hundreds to thousands of products that are now available over the Internet, and you can make your offerings unique, making a business opportunity that will work well. However, despite your clever mind’s brightest ideas, you must realize one thing—and that is, you need to put a lot of hard work, research, and effective marketing strategies to make your Internet marketing business opportunity successful not just within a few years but in the long run as well. Remember that the occurrence of individuals starting in their online-based business that make hundred thousands of dollars in just a few months is rare. Despite of the determination forged by starting Internet marketers, their business commonly lasts within a short time.

One of your objectives as an Internet marketer is to be the “exception to the rule”. As a self-starter, you need to invest on several important factors, one of which is establishing business goals, particularly long-term ones. You may wish to treat your Internet marketing business as a hobby and earn several good paychecks from it.

Applying effective marketing strategies will play an important role in the success of your online-based business. This must be included in establishing your long-term goals. Here are some of the strategies that you can use in building an Internet marketing empire all by yourself.

1. Despite of an excellent business opportunity in mind, you need to test the market to see if the opportunity will work to your advantage. You can conduct your own research to find the existing opportunities for you and how you will market it. If you are still uncertain about the business opportunity in your mind, you can find several business analysts to help you select the investment that is worth of your money. Once you have found the niche that is unique in nature yet will turn out to be a profitable investment, you may now consider the next step.
2. Establishing an effective promotional plan will help you choose marketing devices in order to achieve profitable results for your Internet marketing business. Make use of effective marketing plans and make sure that you master the required skills to make them more effective. You may wish to establish first an advertising budget. Determining first how much you can spend will help you maximize your capital for your resources.
3. Once you have established your marketing plan, it is now time that you select existing yet proven marketing strategies that will work efficiently with your adopted system. Here are some of the strategies for you to choose from.

• Starting your own ezine—this is one of the powerful marketing strategy on the Internet. You will create your own list of subscribers and send them newsletters on a regular basis. This is a powerful way of expanding your clientèle base for your Internet marketing business.
• Articles—writing high quality article content and submitting it to article directories have the potential of driving targeted traffic to your site. It is effective and at the same time free to use.
• PPC or pay-per-click advertising—this is the fastest way of getting targeted traffic to your business website. To further maximize its benefits, you must learn the importance and methods of determining highly searched and highly paid keywords.
• SEO or search engine optimization—optimizing your web pages will help your website achieve high search engine rankings. This is one of the most inexpensive yet effective methods of getting targeted traffic to your website.

Keep in mind that Internet marketing is the “pot of gold” you are looking for, yet needs to be applied with effective strategies that will help you grab that pot of gold and enjoy its benefits in the long term.

Many businesses are not only depending on their physical offices in marketing whatever product they have available for the general public. With the introduction of the Internet, there are many changes that took place in the business world.

The Internet allows a particular organization to reach many prospective clients wherever they are. Even if you have one office, you can practically advertise your goods/services anywhere in the world.

Putting your business in the Internet world is not an easy task. Don’t regard the Internet as a medium for advertising your business because it is more than that. You have to maximize the use of the unique qualities of the web, and in this manner, you will be able to provide prospects and clients with a better experience.

Internet marketing, these are two simple words but when put together, it covers a lot of subject matters that needs considerable amount of attention. The basics of Internet marketing includes:

• Researching the market
• Search engines
• Advertising
• Email marketing
• Promotion
• Marketing offline

Let’s start with researching the market. You have to identify first your market, and think of ways on how to reach those markets. You should be able to convey a message with value, for your prospects and clients to get a better understanding of what you are trying to advertise.

The two most important words in market research are target and hit. An effective marketing research should be able to hit the identified target. Your target will depend largely on what your business can provide to clients. Examples are children aged 7-12; or it can be men and women.

Marketing research further involves primary and secondary research, combined research, quantitative and qualitative.

The next Internet marketing basic is the search engine. This has two types, namely:

• Organic search engines (such as Google and MSN)
• PPC (pay per click) search engines (such as Google AdWords and Yahoo! Search Marketing)

If you are to engage in Internet marketing, the presence of a search engine is quite important. Although it can be quite expensive, most business can’t possibly do without it because it is the most effective way to advertise the business.Organic search engines require a huge amount of patience for effective marketing. You have to wait for a couple of weeks before you actually appear on the site. Your site position can also change without further notice because this engines change their indexes and ranking rules every now and then.

PPC search engines are more expensive but easier to utilize. You can obtain a much higher listing and fast and steady results.

Advertising is the next basic on the list. After you identify the desires and general wants of your target, you can also identify their interests. There are different publications which take up advertising; you can also make use of newsletter list advertising. It has three types: solo advertisement, classified ads, and top line ads.

Marketing through email usually leads to several problems, but despite this situation, it is quite effective because you can actually generate a response from three targets. You can make use of opt-in and newsletter.

Email by opt-in is done by collecting email addresses and getting permission from prospective customers to send messages occasionally. Newsletter marketing on the other hand is similar to opt-in but it includes information like insights and articles.

The second to the last Internet marketing basic is promotion. Make sure that you also promote in your local area, besides your first real clients will surely come from somewhere near your place. Since many businesses focus their attention to web audiences, they often forget to advertise locally. You can make use of press releases, magazines, newspapers, business guides, and many more.

Finally, marketing offline; classified ads are good if the publication itself focuses on your target market, otherwise you can do without it. Instead, you can correctly make use of print advertising, URLs, and movie slides.

Without advertisement, any business will fail. It is therefore imperative to have a good team that could handle all your business advertising, offline or online. Internet marketing requires a lot of thought, effort, and time. If you devote all these aspects towards proper advertising, all your efforts will be worthy once you see the business’ success.

There now exists two facades of Internet users:

1. Those who are in pursuit of the latest and fresh information about anything of interest
2. Those who are seeing the Internet as an opportunity to earn huge potential revenues.

Among these two facades of Internet users, the former considers Internet marketing as a completely mysterious subject to talk about. In fact, it is a foreign area of the web for them, being loaded with ridiculous get-rich-quickly financial schemes and shady characters ready to take advantage of innocent and uninformed consumer within the click of the mouse.

However, for Internet marketers who earns by endorsing and selling high-quality products and services, Internet marketing is a haven that provides freedom of doing what they want to do for the rest of their lives while earning more than they are earning from their previous work. Because of the increasing number of Internet marketers, many online-based markets provide an easier and more convenient way of acquiring almost everything. The total quantity of goods sold over the Internet is consistently increasing each year as the information superhighway gains familiarity and popularity. Studies concluded that people prefer making online purchases simply because of:

• Lower prices
• Wider selection of products and services to choose from
• Easier comparison
• The convenience of making purchases without leaving the comfort of their homes

With common individuals enjoying the benefits of Internet marketing in terms of making purchases, Internet marketers also enjoy the continuous expansion of online-based business opportunities. Internet marketing became a very good alternative for many professionals who are disgusted with their working conditions, especially those who are getting underpaid despite of their overtime hours. In addition, individuals from almost all walks of life have the opportunity to enjoy these benefits, whether you are a college student, a retired engineer, or simply a bored housewife. Anyone can make money online since Internet is now practically available to everyone and anywhere in the world.

There are many ways of making money online, many Internet-based business models that you can follow. The path that you will take will depend on your personal working habits, your interests, and the marketing style you are comfortable working with.

Here are some of the common forms of Internet marketing at a glance.

• Brick and Mortar Online Store—there are various corporate organizations and retail shops that created Internet versions of their brick and mortar store. Even though people do not buy online; many consumers use these specific sites to gather product information before making purchases in the real world.
• Online-based Services—various industries have moved online—from dating, travel, banking, and even getting a college degree. You may earn from these as an extension for any of these service industries.
• Internet-based Products by Internet Gurus—Internet marketing has the wide array of pioneers and successful marketers who have started the methods and techniques in online marketing—creating sites, pay-per-click advertising, articles marketing, and others.
• Online Promotion and Advertising—these include pay-per-click advertising programs (such as Google AdWords and Yahoo! Search Marketing) that earns from highly-searched keywords, which became the main driving force behind most online-based financial transactions.
• Affiliate Marketing—you will join an affiliate program and promote its products and services over the Internet. You will endorse the products or services, find potential clients for the affiliate company, and you will receive certain commission for every sale that you will make out of your marketing efforts. The commissions that you will receive can run from 2 to 50 percent, depending on the terms and conditions stated under the affiliate program. One affiliate click can generate several cents to a hundreds of dollars.

Among the aforementioned forms of Internet marketing, the last one is the most popular business model which is a combination of affiliate sales and online advertising. There are many professionals who have adopted and became successful in this type of business model. They have created websites on their subjects of interest and of which they have gained several expert knowledge.

Once they have established their website and accumulated large quantities of web traffic, they will be able to generate modest revenue through placing some Google AdSense code on their web pages and placing several content-related affiliate links on their sites.

Now, do you want to join the generation of Internet marketing professionals? The choice is yours to make.

Affiliate programs are online, but not all of the promotion of your affiliate links has to be online. There are a number of ways that you can promote your affiliate links offline — one way is to advertise them on a business card.

You just need to create a business card that is geared towards a particular affiliate program, and use the business card to promote it.

You may use the title of ‘associate’ or ‘partner’ with the company, which is true, and for the URL, create a redirect link from your domain for a folder in the name of the company you are promoting.

For example, I’m promoting an e-course called EZY Income System (targeted at Internet marketing newbies), therefore I have created a subfolder called “ezyis” beneath the “recommends” folder of my domain. So I advertised http://www.waihon.com/recommends/ezyis on the business card.

In order to create a cloaked affiliate link to EZY Income System. I launched my favorite affiliate marketer software and selected the Clean URL tool provided in the software. In less than 2 minutes, the software has helped me to generate a cloaked affiliate link page (I named it index.html). I uploaded the generated page to the “pis” subfolder that was created earlier. Now when potential customers point their web browser to http://www.waihon.com/recommends/ezyis, they will be redirected to the main page of EZY Income System. However my affiliate link has already been captured in their PC.

Have you ever been searching for an important affiliate link but somehow you could not find it? You know you have saved it in a file in your computer but you couldn’t find it. If you had been in that kind of situation, you would know how important it is to keep and organize all your affiliate programs and products information systematically.

myAffiliateAssistant has a tool called Affiliate Programs Manager. This tool allows you to add, modify, delete, view, and sort important affiliate programs and products information such as affiliate link, login ID, login password, various URLs, and many more. Furthermore, all the link information can be referenced from other tools of myAffiliateAssistant without your needing to type in again.

As an affiliate marketer you probably understand the value of two-tier and multi-tier affiliate programs — especially those with the potential of monthly residual income.

For these types of programs, you should promote both the products as well as the corresponding affiliate programs. If your visitors turn out to be a super affiliate, there’s more residual income in the bank for you.

Let’s say that you’re promoting a product that offers a great multi-tier affiliate program, but that the affiliate program requires you to use a different URL to promote the product and another one to promote the program.

Now how do you ensure that another affiliate marketer who comes across it doesn’t bypass your ID and sign up for it without giving you credit. Or that they leave your website, read a review on another website and signup under that person?

Don’t worry, you will discover a way to overcome this issue.

myAffiliateAssistant has a tool called Invisible Link II. This tool will generate a JavaScript with two of your affiliate links in it, for the product and the affiliate program respectively. It will also embed the JavaScript into an existing web page (in HTML format) of your choice. You may then publish this web page to your website and start promoting it.

When a prospective customer visits the web page, both the affiliate links that you specified will be visited as well (in the background). If the prospect later on visits the product’s website and purchases something, you will get your commission as if the visitor had clicked on your affiliate link directly. And if the prospect turns out to be a super affiliate and sign up the affiliate program, that’s more residual income in the bank for you.