I recently attended a 2-day Internet Marketing Bootcamp on May 5 and 6. I learned about the following topics.

1. Market Research

• How to locate and research your target market to find out whether there is a demand for your product or service. 
• How to locate a starving market who’s willing and ready to buy.
• How to perform proper keyword research to identify market demand as well as your true competition.

2. Website Creation Basics

• How to modify a website template using a web designing software called Nvu.
• How to upload web pages and graphics to server using a FTP software called FileZilla.

3. Traffic Generation

• How to optimize a web page for search segine positioning by placing keywords at a few important location.
• How to create a pay-per-click (PPC) advertising campaign in Google AdWords.

4. Website Conversion

• How to identify irresistible online sale letters that’ll sell your products like crazy by knowing the various elements that make up a convincing sales letter.
• How to get your prospects to opt-in to receive your newsletter or special offer.

5. Affiliate Programs & Joint Ventures 

• How to locate potential online joint venture partners and persuade them to work with you.

6. Automation & Tracking

• How to effectively use e-mail follow-up autoresponder systems to put your online business on ‘auto-pilot’.

Unfortunately, there were a few topics that were supposed to be covered, as stated in the bootcamp website, were actually not being covered during the training.

1. How to properly manage a pay-per-click (PPC) advertising campaign in Google AdWords.
2. How to select & set-up a website analytics system to track and test all your online efforts so you don’t waste your time and money on ineffective campaigns.