Most are probably great in their own light. But, here’s one thing that really bothers me about all these products.

So, the goal of the product is to teach “us” how to make money, right? Yet, they sell the products based on how much that “guru” is earning?

Again, I’m not saying that the guru doesn’t make that much money, I’m sure he/she does. However, how does that help “me?”

Just because someone is good at making money does not mean they’re good at teaching us how to do it. I’m always shocked at how none of them talk about what their “students” make.

Crappy testimonials…

To top it off, a lot of testimonials are general and just say “Oh yea, this course is great…” and most of time the testimonials are just from their “buddies” – I think these hardly carry any value!

How about sharing the “exact” amount that the students are now making 100% thanks to the course that they’re trying to sell us?

Anyways, that was my rant. The reason I thought about it was because, yes, there is yet another course being “re” launched soon. Trust me, if you haven’t heard about it you will.

But I can honestly say, it’s refreshing to see that this one is different.

I was really impressed with what I’m seeing so far. They’re actually proving to us that this course works!

The course is called PPC Classroom and it’s being released by Anik Singal and Amit Mehta (Amit is the author). They released this course back in October of 2008 and it was a blockbuster.

Rumor has it that they had over 7,000 students come into the system and I’ve never (even once) seen a bad review anywhere (even on Warrior forum) about the course.

Well, it turns out that this course actually works! Just in the last 3 months…

• Students have quit their day jobs…
• A student actually saved himself from getting EVICTED
• Students went from making $30 a day to $3,000 a DAY…

All in all, they’re saying that their students now earn, $4,234,789/Year. Very impressive.

I know Anik and Amit well enough to know that they would not lie. Also, they have pictures, names right on their site.

Finally, actual proof.

Well, I know they’re getting ready to re-open the classroom on February 24 th . But, they keep saying there is a BIG surprise coming out on the 23 rd (not sure what that is).

Anyways, I just finished reading an excellent report they have released for free, definitely worth reading – it really proves that they know what they’re doing.

Click here to download the report…

• Approximate search volume for previous month
• Approximate average search volume

This is good news to marketers whom has been using keyword research as they now have access to keyphrase demand (how many people search for a particular keyphrase) in addition to keyphrase supply (how many web pages have a particular keyphrase).

The new information is provided by Google AdWords Tool.

Happy keyword researching!

a) Google
b) Yahoo Search
c) MSN/Live Search

2. What are the top 2 “pay-per-click” (PPC) search programs on the ‘Net?

a) Google AdWords
b) Yahoo! Search Marketing

3. What’s the difference between “organic” search and “paid” search?

• “Organic” search (aka natural search) will list the “best” / most relevant pages found for searcher’s keywords, as determined by the search engine being searched. Generally, inclusion and/or position on the search results cannot be bought, but could be influenced using search engine optimization (SEO) techniques.
• “Paid” search allows a marketer to pay to have his/her ad shown in response to the keywords entered by searchers. Generally, the higher a marketer is willing to pay, the higher position his/her ad will be shown.

4. What’s the difference between Google AdWords and Google AdSense?

• Google AdWords is Google’s per-per-click program. It allows marketers to pay to have their ad shown in response to keywords entered by searchers. The ad would be shown on Google search results and optionally on Google’s search network and content network.
• Google AdSense is a Google’s program for content publishers. Content publishers are being rewarded to put AdSense links on their webiste. Google determines the relevant AdWords ads to show on content publishers’ webiste based on the content of a particular web page. Content publishers get paid whenever a visitor clicks on a Google ad.

5. What’s a “keyword” and why is it important for search marketing?

A keyword is an actual search term that online visitors use at various search engines, to search for information, products, or services.

It is important for search marketing because it could tells whether a visitor is just browsing (e.g. digital camera), comparing (e.g. Canon digital camera review), or is ready to buy (e.g. Canon IXUS 800). By focusing on the so-called “buying” keywords, a marketing campaign has a higher chance to succeed.

6. The search engines place a lot of importance on the links that point to your site. What’s more important — the quality of links pointing to your site or the quantity?

The quality of links pointing to my site is more important than the quantity. In the old days, the more links, the better. But now the search engines place huge importance on the quality of links, i.e. where those links are coming from.
7. Which of the following is the most effective search marketing strategy?

a) Participating in a “link exchange” with other web site owners (aka “reciprocal links”)
b) Submitting articles to the ‘Net’s top directories, with links in the articles pointing back to your site
c) Paying for links on “link farm” pages that have links pointing to many different pages on the ‘Net .

Out of the 3 strategies above, the 2nd strategy (articles submission to top directories) is the most effective one. One-way relevant inbound links are the best.

Here’s the reason: the ‘Net’s top directories are all considered to be important, authoritative sites by the search engines. They all have very high PageRank scores (e.g., Open Directory = 8, Yahoo Directory = 8.)

Furthermore, the search engines have started to ignore reciprical links — they see them as cancelling each other out. Therefore requesting another party to link to your site in exchange for you linking to theirs is no longer an effective strategy!

Last but not least… “link farms” have long been on the search engines’ hate list. Whatever you do, don’t buy links on “link farms” because the search engines will actually penalize you for doing so.