An effective landing page to promote an Amazon.com product should have the following information as much as possible.
1. Summary of key features
2. Summary of key benefits
3. Offers such as:
4. Strong call to action
Waihon Yew, aka Yew Wai Hon, is a professional software developer, and has been in the software industry for more than 15 years now. Since March 2009, he has become a micro ISV (an independent software vendor with just one software developer).
Waihon is also an Internet marketer. His interest in Internet marketing started in August 2003 after he attended a 2-day Internet marketing workshop. He believes in learning from the masters and has attended various other Internet marketing workshops and seminars.
Waihon is the programmer with a marketing mindset. His current focus is on developing software tools for the Internet marketing community. His upcoming product is Headline Whiz, a software that makes headline writing fast and easy for non-copywriters.