Waihon Yew, aka Yew Wai Hon, is a professional software developer, and has been in the software industry for more than 15 years now. Since March 2009, he has become a micro ISV (an independent software vendor with just one software developer).

Waihon is also an Internet marketer. His interest in Internet marketing started in August 2003 after he attended a 2-day Internet marketing workshop. He believes in learning from the masters and has attended various other Internet marketing workshops and seminars.

Waihon is the programmer with a marketing mindset. His current focus is on developing software tools for the Internet marketing community. His upcoming product is Headline Whiz, a software that makes headline writing fast and easy for non-copywriters.